The Quality Group (TQG) builds and scales leading consumer brands in nutrition, lifestyle, and wellness—with a strong European core and a growing international presence. Our portfolio—ESN, More Nutrition, RAW Nutrition, and BUM Energy—combines close community connection with uncompromising quality standards and scalable structures. We’re omnichannel: strong in digital, successful in retail—and operationally set up to grow sustainably across markets.
Our strengths
Community Insights
Our community continuously provides insights into what people truly need in their daily lives. This feedback informs product and brand decisions, helping us to assess relevance early, set priorities, and specifically improve launches.
This is how we create solutions that build trust and convince in the long term.
Creator &
Athlete Network
Long-term partnerships with creators and athletes strengthen our credibility and visibility across all channels.
This supports consistent brand building – with the community at the center and a clear focus on quality and value.
In-House Production
Our own production expertise gives us control over quality, speed, and capacity.
Standardized processes and clear responsibilities ensure reliable results – even as we grow and scale internationally.
Quality Assurance
Quality is anchored in clear standards and processes – from specifications to testing and approvals throughout the value chain.
This ensures consistency across markets and channels, creating the foundation for sustainable growth – especially in retail.
Interdisciplinary Product Development
This accelerates innovation and ensures that new products are clearly positioned, scientifically sound and reliably implementable.
Value creation since 2004
TQG’s roots go back to 2004. ESN grew out of Fitmart. Building our own production and quality structures still shapes us today and reflects our commitment to operationally safeguarding our values—especially quality and reliability.
From brand house to growth platform
In 2021, ESN and More Nutrition merged to form today’s The Quality Group—and evolved from a brand-driven structure into an integrated platform. Since 2022, TQG has been jointly owned by the founders, management, and CVC Capital Partners, which supports international scaling and further development.
Portfolio upgrade & international expansion
Today, ESN, More Nutrition, RAW Nutrition and BUM Energy are part of The Quality Group’s portfolio. With the partnership with RAW Nutrition (2025), the portfolio was specifically expanded to include two strong US brands. All brands stand for clear positioning, high quality standards and products that are relevant in everyday life – across digital channels and retail.
Operational strength
A key success factor is the close integration of product development, quality assurance, production, and logistics. In-house capabilities, reliable partners, and modern technology create efficiency and stability—in line with our mission and our quality standards.
Next chapter
We’re pursuing a clear growth agenda with strong brands and an omnichannel strategy. Scalable structures, an experienced management team, and data-driven decisions support international expansion—without losing sight of the guardrails of our values.
Vision
We want to become the most innovative and most influential company in nutrition.
Mission
The nutrition industry? It’s failing to truly do something for people’s health, well-being, and performance. We’re here to change that!
We make meaningful, effective nutrition solutions accessible to everyone.
We challenge existing norms and redefine the industry.
We set new standards for science-backed solutions.
In short: We empower our community to transform their lives.
Values of
Quality Group
Community
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Community
It's our core. Without our community, we wouldn't exist. Their needs and wishes define our decisions. Together, we develop and live better habits—with passion and genuine commitment.
Dedication
Dedication
Quality
Quality
Quality is in everything we do. Every detail counts—from our products to our content to the experiences we create. Our goal is to deliver the highest quality and real value to our community.
Improvement
Improvement
further.
Our leadership team
Heikki Takala
(Chief Executive Officer)
Douglas Gilbert
(Chief Financial Officer)
Selim Tansuğ
(Chief Operating Officer)
Benjamin Brook
(Chief Digital Officer)
Nicolas Lother
(Chief Product Officer)
Mary-Jo Slipek
(Chief Commercial Officer B2B)
Patrycja Nowakowska
(General Manager MORE)
Philipp Markmann
(General Manager ESN)
Laura Koch
(Vice President Influencer Marketing)
Maxime De Winter
(Vice President Strategy)
