The Quality Group develops and scales leading brands for nutrition, performance, and wellbeing – always with a clear goal: to create real added value in everyday life. What drives us is our community: their questions, their goals, and their demand for quality. Together, we create solutions that are scientifically sound, effective, and help people build better habits and achieve their goals.
Brands people love.
Built to scale.
Our brands start with real needs from our community – and translate them into solutions that work in everyday life.
Scientifically sound formulations, clear quality standards, and consistent brand management create trust and measurable impact.
From product and packaging to content and retail activation, we strengthen brand values at every touchpoint and help people develop better habits and achieve their goals.
About MORE Nutrition
Our brand MORE Nutrition was established in 2017, and we have a mission: We want to make nutrition smarter. With our Smart Swap, we help you make simple choices that bring you closer to your personal goal. Without cravings. Without sacrifice. Without compromise.
Smart Swap stands for the simple exchange of conventional, everyday foods with our nutrient-optimized products. Without compromise. Without sacrifice, but with full flavor.
Today and in the future, we are about more than just reducing sugar and calories. Our vision is to support people holistically: not just by omitting the unnecessary, but by adding what supports the body.
With functional foods as well as vitamins, minerals, and supplements (VMS), we aim to specifically nourish the body from within.
About ESN (Elite Sports Nutrition)
ESN stands for Elite Sports Nutrition. Together with athletes, nutritionists, and product experts, we develop effective supplements – scientifically sound, evidence-based, and tested according to clearly defined standards.
Every formula is developed through extensive research and precise formulation; every batch is controlled, every raw material analyzed. This way, we make quality and effectiveness measurable for everyone who consistently works on their progress. Our motto: 1% better every day.
Our mission is simple: We want to support people in working on themselves – regardless of their level. We believe in progress over perfection. In training that shows results, and in nutrition that enables performance. Functional snacks, for example, play an important role in the daily lives of active people. When looking for protein bars as a snack between meals, the ESN Designer Bar is often mentioned.
Every ESN product is designed to help you get a little better every day – 1% better, every day.
About RAW Nutrition & BUM ENERGY
RAW NUTRITION
RAW Nutrition was founded with a clear mission: to develop science-backed, high-quality supplements for athletes at every level. From the very beginning, our goal was to do things the right way—no shortcuts, no hype, and no compromises. Our motto, "From The Ground Up," is more than a slogan—it’s our standard. That means we build formulas from scratch, using evidence-based ingredients, fully transparent labels, and dosages that truly deliver. Every product starts with research, is refined through real-world use, and is designed to support training, recovery, and long-term health.
BUM ENERGY
BUM Energy is a clean energy brand founded in 2023, created for people who want steady energy and mental clarity—without the typical crash of classic energy drinks. The formula is intentionally streamlined: 112 mg of natural caffeine plus 250 mg of Cognizin® (citicoline) to support focus, attention, and memory. Fewer ingredients. More impact.
In our Group Expertise Hub, we drive strategy and growth. In the integrated Quality Lab, we develop market-ready products and formulations.
Group Expertise Hub & Quality Lab
Ideas become products.
In Elmshorn, we produce protein powders, snacks, and supplements according to clear standards – with precise processes and modern technology.
Production
Quality in every batch.
Logistics
Fast. Smart. Reliable.
Revenue
OWN PRODUCTION
in Germany
Employees
HAMBURG
Group Expertise Hub
In Hamburg, we bundle strategy, brand management, and growth: This is where The Quality Group’s central functions come together.
OUR NEWSROOM
ESN AND MORE NUTRITION ARE BACK AT FIBO – BIGGER THAN EVER BEFORE
The Quality Group is bringing two distinct brand worlds to Cologne – from performance-focused nutrition to smart nutrition for everyday life.
A new standard for vitamins, minerals & supplements
More Nutrition is redefining the market for vitamins, minerals and supplements (VMS).
ESN Wrapped 2025
The past year was a time of superlatives for the community. While the new season is already starting with motivation and ambitious goals, ESN looks back on twelve successful months.