Overview

More Nutrition Launches “America Deserves MORE” in the U.S.

August 20, 2026

More Nutrition Launches in the U.S.
“America deserves MORE”

The Better-For-You brand with European roots is bringing its successful Smart Swap concept to the U.S. – with high-protein snacks and drinks, uncompromising taste and a clear goal: smarter alternatives for everyday moments of enjoyment.

Hamburg/Stuart, Florida, 20 August 2026. More Nutrition, a brand of The Quality Group GmbH (TQG), is continuing its international expansion with its official launch in the U.S. TQG, a leading provider of Better-for-You nutrition products in Europe, is further accelerating the international expansion of its brands. Following revenue growth of more than 40 percent to €850 million in the first half of 2026 and the successful expansion of More Nutrition across Europe, the brand is now entering one of the world’s largest markets for functional nutrition.

Since 2017, More Nutrition has pursued a clear ambition: mindful nutrition should not taste like sacrifice, but like enjoyment. This is the idea behind the brand’s Smart Swap principle: conventional, often high-sugar snacks and beverages are replaced with high-protein alternatives with optimized nutritional profiles that fit seamlessly into everyday life. More Nutrition is now bringing this approach to the U.S.

European Product Quality for the U.S. Market

For its U.S. launch, More Nutrition is introducing a curated selection of Satisbites, Protein Iced Coffee and Protein Iced Matcha Latte. The products bring the brand’s established European standards for quality and taste to the U.S., while recipes and formulations have been specifically adapted to U.S. market standards. More Protein Satisbites offer an alternative to the classic sweet snack, while Protein Iced Coffee and Protein Iced Matcha Latte apply the same principle to popular beverage routines. From snacks to favorite drinks, More Nutrition makes the Smart Swap principle part of everyday life.

Patrycja Nowakowska, General Manager of More Nutrition: “With our launch in the U.S., we are taking another important step toward our ambition of building More Nutrition into a truly global icon. The core of our brand remains the same: products that combine meaningful functional benefits with exceptional taste, while never compromising on quality – and that fit seamlessly into everyday life. We now want to bring this same approach to life for consumers in the U.S.”

Creator-First and Multi-Channel: More Nutrition Takes a Locally Tailored Approach to Brand Building

For its market entry, More Nutrition is pursuing a locally adapted creator and multi-channel strategy. U.S. fitness and lifestyle creator Heidi Somers plays a central role, supporting the launch as one of the brand’s key partners and introducing More Nutrition to her community. The partnership is complemented by a targeted influencer strategy: creators from different communities bring the Smart Swap concept to life within their own lifestyles and everyday routines.

Social commerce and e-commerce complement this community-driven approach to brand building: TikTok plays an important role in brand awareness, product discovery and community engagement, while Amazon serves as a key e-commerce channel supporting product availability. The next step in retail will follow in October, when More Nutrition becomes available in The Vitamin Shoppe, a major specialty retailer nationwide. This will complement the brand’s digital market entry with broad physical availability across the U.S. More Nutrition is also bringing the brand to life offline: as part of a campus tour across the Southern U.S., a branded MORE bus will visit eight university campuses, bringing the products, the brand and the Smart Swap concept directly to students.

With its U.S. launch, More Nutrition is bringing the brand DNA it has established in Europe to a new market: Smart Swap, high standards for quality and taste, and community-driven brand building – combined with an execution strategy tailored specifically to the U.S. The launch marks the next step in More Nutrition’s journey from a European Better-For-You brand to an international consumer brand.

About More Nutrition

Since 2017, More Nutrition has stood for a new generation of smarter nutrition. With a broad selection of reduced-sugar and reduced-calorie, high-protein and high-fiber foods, as well as premium supplements for health, wellness and beauty, MORE helps consumers achieve a healthy body they feel comfortable in – sustainably and without sacrifice. Maximum quality, full flavor and easy integration into everyday life – More Nutrition makes Better-For-You nutrition simple and enjoyable. Learn more about More Nutrition at More Nutrition US | Protein Bars, Iced Coffee & More