At the ECR in Motion industry event by GS1 Germany, our team showed how data-driven decisions along the entire shopper journey can contribute to greater visibility and growth in retail.
Our VP Commercial Excellence & Activation, Carmen Benkö, first shared insights into the development of ESN and MORE Nutrition: from digitally driven brands to strong omnichannel players.
The discussion focused on how shopper data can be used to make more informed decisions throughout the entire path to purchase. From distribution and shelf visibility to attention-grabbing promotions, every touchpoint offers opportunities when the right data is used at the right time.
Later, Leona Häger and Dominik Niebur explored the topic together with Timm Becker from POS TUNING. The focus was on how merchandise display systems at the shelf can improve product visibility and support sell-through. The discussion was based on concrete experience from rollouts in Germany.
ECR in Motion once again showed how closely data, visibility and activation are connected in modern retail.
