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  • From D2C to International Retail: How TQG Makes Growth Scalable
14. July 2026
Short News Commercial Excellence TQG

From D2C to International Retail: How TQG Makes Growth Scalable

At the Salesforce Consumer Goods Summit, Carmen Benkö and Philipp Abt shared how The Quality Group uses data, CRM and retail execution to create the foundation for scalable growth.

As ESN and MORE Nutrition continue to grow across channels and markets, Commercial Excellence is becoming increasingly important. Scaling means setting up processes that enable teams to act faster, make better-informed decisions and deliver a consistent brand experience at every touchpoint.

D2C → Retail
growth across channels
3
key growth drivers
2
strong omnichannel brands

The session focused on standardized processes, connected customer data and strong retail execution. Together, they create the foundation for expanding market presence in a targeted way and supporting sustainable category growth.

As internationalization increases, it becomes even more important to design these processes for scale while maintaining a consistent customer experience across all touchpoints.

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“Scalable growth happens where data, processes and retail execution work together.”

Thank you to Salesforce for the event and to everyone who contributed to the discussions. The exchange with so many representatives from the consumer goods industry was particularly valuable for us.

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