2 November 2026
MORE NUTRITION LAUNCHES RICH & CREAMY FOR A NEW PROTEIN COFFEE EXPERIENCE
With Rich & Creamy, More Nutrition takes protein coffee to a new level: exceptionally creamy, full-bodied in taste, enjoyable hot or cold, and made for everyone who wants more protein in their coffee – with up to 95% less sugar[1] and up to 19 g of protein[2] per serving.
Hamburg, 2 November 2026. With More Protein Rich & Creamy, More Nutrition is expanding its protein shake range with a new line that combines real coffee flavour with an exceptionally creamy texture. The recipe combines high-quality protein sources such as calcium caseinate and milk protein concentrate with real coffee and is available in three flavours: Dark Chocolate, Dark Chocolate Crisp with crunchy chocolate balls, and Dark Chocolate with Marshmallows.
New: Designed to be enjoyed hot or cold
Rich & Creamy can be prepared cold as a protein iced coffee or hot as a creamy coffee drink – and, fitting for the colder months, it makes a particularly good warm Smart Swap for dessert: simply stir one scoop (25 g) of powder into 300 ml of unsweetened almond drink until creamy. For the hot version, heat the mixture in a suitable container to a maximum of 60 °C – pleasantly warm, but not boiling hot. The powder dissolves very well even in lukewarm liquid, and the creamy texture is retained when heated.[1]
Coffee enjoyment with an exceptionally creamy texture
Its full-bodied, extra-creamy consistency sets the new line apart from other protein coffee drinks, making it the Smart Swap for anyone who would otherwise reach for classic trend drinks such as milkshakes and Frappuccinos.
One serving provides up to 19 g of protein[2] and 80 mg of caffeine[4]. At the same time, Rich & Creamy contains up to 95%[1] less sugar than conventional iced coffees sweetened exclusively with sugar and without sweeteners.
A new addition to More Nutrition’s coffee portfolio
With Rich & Creamy, More Nutrition continues its Smart Swap philosophy: developing products that combine intense moments of enjoyment in everyday life with a more conscious diet.
“We know that many people give up on protein drinks when the taste and texture don’t convince them. That’s exactly where Rich & Creamy comes in: anyone who used to reach for a milkshake or Frappuccino for that creamy indulgence now gets a taste experience that can keep up – whether at breakfast or as a sweet afternoon break,” says Alena Kaiser, Vice President Product MORE. “Texture was the focus when developing Rich & Creamy. We wanted to create that one moment when you take the first sip and think: wow – protein coffee can be this creamy? That’s exactly what we’re proud of,” Alena Kaiser adds.
Availability
More Protein Rich & Creamy is available now in the More Nutrition online shop. The recommended retail price is EUR 35.99 per 500 g.
Images are available for download here.
About More Nutrition
Since 2017, More Nutrition has stood for a new generation of smart nutrition. With a wide range of sugar- and calorie-reduced, high-protein and high-fibre foods as well as high-quality supplements for health, wellness and beauty, MORE helps people achieve a healthy body they feel good in – sustainably and without sacrifice. Maximum quality, full flavour and easy integration into everyday life – More Nutrition makes better-for-you nutrition simple and enjoyable. Learn more about More Nutrition at morenutrition.de.
Press contact
Miriam Flotow
Junior PR & Communications Manager
Email: presse@tqgg.de
Tel.: +49 160 5997609
PR agency
Achtung! Native GmbH
Email: Presse_MoreNutrition@achtung.de
Tel.: +49 40 45 02 10-514
[1] Compared with conventional iced coffees sweetened exclusively with sugar and without sweeteners, when prepared according to the instructions.
[2] 25 g of powder mixed with 300 ml of unsweetened almond drink.
[3] Note: The marshmallows and crisp pieces in the marshmallow and crisp variants may dissolve or melt when heated.
[4] Increased caffeine content. Not recommended for children or pregnant or breastfeeding women.
