For the second year in a row, we were part of Glücksgefühle Festival at the Hockenheimring. Around 250,000 visitors came together over the weekend, and right in the middle of it all: our Smart Swap.
Under the motto “Experience the Smart Swap,” visitors could try Zerups, Iced Coffee, Matcha and our bars at our booth and experience MORE Nutrition in a variety of ways.
Alongside tastings, the Glow-Up Station with hair braiding, glitter and MORE stick-on tattoos, as well as the Zerup Ride, created additional attention and opportunities to connect with the community.
Smart Swap was also present at the official festival bars: Zerup was served there together with two mocktails and two additional drinks based on the same concept.
The weekend showed how strongly product, experience and community can work together. Thank you to everyone who stopped by, danced, tried Zerup or got a new look at the Glow-Up Station.
