April 1, 2025 Elmshorn/Port St. Lucie, FL
RAW Nutrition joins The Quality Group family. The strategic partnership strengthens RAW Nutrition in the USA – and unites two strong players with the same vision.
The Quality Group, a Northern German provider of performance nutrition with the brands ESN and More Nutrition, welcomes RAW Nutrition as a new partner in the company family.
RAW Nutrition is one of the fastest-growing brands in sports nutrition and was recognized by Inc. 5000 in 2024 as the fastest-growing consumer goods company. With its entry as a strategic partner, The Quality Group lays the foundation for a shared future – focused on quality, innovation, and a strong community. BUM Energy, the second brand from RAW co-owner Chris Bumstead, will also become part of the joint portfolio.
“Both RAW Nutrition and The Quality Group focus on building close connections with their target audiences. While RAW inspires athletes in the USA, we activate a loyal, performance-oriented following in Europe with ESN and More Nutrition. This partnership is a real boost for both sides – and we’re excited to work with Dom Iacovone and Chris Bumstead. Chris has long been a global icon in our industry – a strong signal for everyone who lives and loves our brands”, says Heikki Takala, CEO of The Quality Group.
Both companies share a clear philosophy: athletes come first. And anyone who wants to achieve athletic goals needs products they can rely on. This is exactly where the collaboration comes in – The Quality Group brings years of experience in product development, quality assurance, and scaling to support RAW Nutrition’s continued growth in the US market.
Shared Spirit, Shared Growth
As part of the partnership, Dom Iacovone, co-founder and CEO of RAW Nutrition, and Chris Bumstead, co-owner and six-time Mr. Olympia Classic Physique champion, are joining The Quality Group as co-shareholders.
In the coming months, RAW Nutrition plans to expand its product portfolio, reach new audiences in the USA, and bring fresh momentum to the community.
“We spoke with many international performance nutrition companies – but The Quality Group convinced us. They understand the opportunities and challenges ahead of us and have successfully mastered them themselves. For me, it was clear: I don’t want just a financial investor, but a true strategic partner. We have big goals with RAW – and this is the first step toward achieving them”, says Dom Iacovone, co-founder and CEO of RAW Nutrition.
RAW Nutrition and The Quality Group will continue to operate as independent brands – working together to deliver real long-term value to their customers.
About The Quality Group
The Quality Group is Germany’s leading provider of sports nutrition, supplements, and better-for-you products. With the brands ESN and More Nutrition, the company operates a fully integrated direct-to-consumer and social commerce model with its own production, logistics, and tech infrastructure. In addition to its strong D2C business, The Quality Group is also growing continuously in the B2B sector – particularly in food retail. The products are now available throughout the DACH region, the Netherlands, and the UK.
The company, headquartered in Elmshorn, employs over 1,200 people and generated revenue of more than €680 million in 2023. Owners include the founders, an experienced management team, and CVC Capital Partners, one of the world’s leading private equity firms.
About RAW Nutrition
RAW Nutrition was founded in 2019 and is now led by Dr. Domenic Iacovone, Chris Bumstead, and Matt Jansen, one of the most renowned coaches in bodybuilding.
The brand stands for uncompromising quality, modern formulations, and functional products tailored to the needs of athletes – for performance, recovery, and well-being. RAW Nutrition is Informed-Sport certified and relies on transparent formulas without unnecessary additives.
