BERLIN, 02/03/2026

ESN Wrapped 2025
The community is outgrowing itself

Berlin, 02/03/2026 – The past year was a time of superlatives for the community. While the new season is already starting with motivation and ambitious goals, ESN looks back on twelve successful months. ESN Wrapped 2025 delivers impressive figures for a strong phase full of energy. Together, we have pushed boundaries and taken the active lifestyle in Germany to a new level.

Protein: The Fuel for Success

Protein is a vital cornerstone for building and maintaining muscle mass. Across the entire range, 3,376 tons of pure protein were consumed. To make this massive amount more tangible: mathematically, this could cover over 32.5 million daily requirements for women (based on a daily requirement of 1.5 g of protein per kg of average body weight) – or still an impressive 24.4 million if a higher daily requirement of 2.0 g is assumed. The figures for men are also gigantic: the amount corresponds to around 26.2 million or over 19.6 million daily portions mathematically required to cover protein needs.

You can find more insights into the essential importance of protein as well as valuable tips for integrating it into your active daily life here.

Pushing Boundaries with Creatine

Creatine helps to increase physical performance during short-term, high-intensity exercise. This can manifest, among other things, in increased rep counts per set (Izquierdo et al., 2002).

Thanks to the support of ESN Ultrapure Creatine, the ESN community was able to complete a mathematical total of over 1.14 billion additional repetitions in training in 2025. This figure corresponds to 1.14 billion squats, for example.

Find more on the topic of creatine here.

Growth and New Motivation

Enthusiasm for an active lifestyle continues to grow steadily. In 2025, ESN was able to gain over 1,275,088 new potential fitness enthusiasts. They have all taken their training routine to the next level with the right products.

Recovery: The Foundation for the Next Day

A restful sleep is essential for recovery. In 2025, a total of 786,885 products accompanied the community’s daily evening routine.

• Sleep quality: 19,842 times, the choice fell on products with melatonin to effectively shorten the time it takes to fall asleep.
• Nervous system & recovery: Magnesium contributes to the normal function of the nervous system and to the reduction of tiredness and fatigue. A total of 384,627 magnesium-containing products were used.

Maximum Performance through Intelligent Hydration

Adequate fluid intake plays an important role in an active daily routine. In 2025, ESN users consumed over 815,000 liters of fluid thanks to 30% more efficient hydration. Products such as Hydroload, Hydrorade, and Electrolyte Powder played a central role. Hydroload alone provided 35,013 fully covered daily requirements of electrolytes (mg-based).

Why optimal fluid intake is the decisive factor for good performance can be found in our Hydration Guide.