Dusseldorf, January 2026
MAKE THE SMART SWAP: Enjoy the new year with More Nutrition
January is the month of New Year’s resolutions: full of motivation, fresh energy, and the desire for change. But all too often, ambitious resolutions quickly turn into pressure, deprivation, and strict rules. This is exactly where More Nutrition comes in – offering a delicious alternative with its January campaign, “Sound of Taste.” With high-protein, low-sugar products, the brand proves that a healthy start to the new year doesn’t have to be about deprivation, but can be one thing above all: delicious.
More Nutrition, one of the leading providers of innovative weight management and weight loss products in Germany, is turning January into an “Mmmhhh” moment with its campaign motto “Sound of Taste.” MORE invites you to swap sugar and empty calories for more flavor, more protein, and smart choices.
SMART SWAP: With more protein and less sugar. With more enjoyment instead of deprivation.
The “SMART SWAP” stands for the simple replacement of classic, often high-sugar snacks and drinks with nutritionally optimized products from MORE – without deprivation, and with full flavor. Instead of complicated diet rules, More Nutrition focuses on realistic choices that can be effortlessly integrated into everyday life. With its hero products “Satisbites,” “Protein Iced Coffee,” “Zerup,” “Chunky Flavour,” “More Protein Vanilla Ice Cream,” and “More Protein: Cream,” MORE offers practical, high-protein, and low-sugar alternatives that make healthy resolutions simple, realistic, and above all, enjoyable. “Many New Year’s resolutions fail not because of a lack of will, but because of everyday life. With the Smart Swap, we’re showing that healthier choices don’t have to be complicated – and above all, they can taste really good,” says Patrycja Nowakowska, General Manager of More Nutrition.
MORE World: Smart alternatives to try
On January 9, 2026, MORE opened an interactive MORE World in the Dusseldorf Arcaden. In this immersive world centered around the SMART SWAP, visitors could sample products, receive personal advice, and experience firsthand how easily smart alternatives can be integrated into daily life.
MEET THE SWAP TEAM: MORE takes its mission to the streets
The following day, Saturday, January 10, More Nutrition brought its mission to life outside of MORE World. With the SWAP TEAM, MORE took to the streets of Dusseldorf, encouraging numerous passersby to stick to their New Year’s resolutions by choosing healthier alternatives. The goal was to demonstrate the ease of the SMART SWAP exactly where daily decisions are made – right among the people. Further stops in Hamburg, Vienna, and Leidschendam are already planned to reach a wide audience and bring the Smart Swap to life beyond Germany.
About More Nutrition
Since 2017, More Nutrition has stood for a new generation of smart nutrition and is the leading provider of innovative weight management and weight loss products in Germany. With a wide selection of low-sugar, low-calorie, high-protein, and high-fiber foods, as well as high-quality supplements for health, wellness, and beauty, MORE helps you achieve a healthy body that you feel good in – sustainably and without deprivation. Maximum quality, full flavor, and easy integration into everyday life – More Nutrition makes better-for-you nutrition simple and enjoyable. Learn more about More Nutrition at morenutrition.de.
