Hamburg, 15.04.2026
ESN AND MORE NUTRITION ARE BACK AT FIBO – BIGGER THAN EVER BEFORE
The Quality Group is bringing two distinct brand worlds to Cologne – from performance-focused nutrition to smart nutrition for everyday life.
Hamburg, 15.04.2026 – ESN and More Nutrition will once again be exhibiting at FIBO in 2026, the world’s leading trade fair for health, fitness and wellness. From 16 to 19 April, The Quality Group (TQG) will be showcasing both brands in Cologne – each with its own hall and covering a total area of 42,000 m². This allows the company to create even more space for community engagement, direct interaction and an immersive brand experience. Visitors can also look forward to a total of 20 exclusive product launches.
With around 155,000 visitors last year, FIBO is one of the industry’s biggest events – and a huge influx of visitors is expected once again over four days in 2026. The first two days bring together international industry professionals, before the community transforms the venue into a real hotspot for the fitness scene at the weekend.
At ESN in Hall 11.2, it’s all about brand experience and community. With 23 stands and 30 athletes, visitors can experience performance live at FIBO. Visitors can look forward to a varied programme of sports challenges, product tastings, photo spots and numerous opportunities to chat with athletes and the community. Highlights include the Sport Stage, the Protein Evolution Zone, the Hydration Zone and the Performance Centre.
Philipp Markmann, General Manager of ESN, describes it as follows:
“ESN has grown out of the community. That’s why FIBO is exactly the right place for us to give something back: energy, motivation and a space for everyone who wants to experience performance first-hand. The fact that we’re returning with our own hall sends a strong signal – about the relevance of our brand and about what we’ve built together with our community.”
More Nutrition is bringing its ‘Better-For-You’ philosophy to life on the show floor, making smart nutrition tangible. With 21 stands and 20 creators, the brand is creating a space for inspiration, face-to-face interaction and genuine community moments. Visitors to the hall can discover new products, experience the Smart Swap mindset first-hand and immerse themselves in the world of MORE’s brands and products. Cooking challenges, creative activations, interactive tasting stands, exciting insights and educational sessions, a Recharge Area, the Active Area and photo spots bring the brand to life.
“More Nutrition supports people in their everyday lives – precisely where decisions become routines. Our aim is to offer smart alternatives that combine enjoyment with mindful eating. At FIBO, we’ll be showing just how naturally these two go hand in hand – and bringing it to life in our own hall,” says Patrycja Nowakowska, General Manager of More Nutrition.
With two separate exhibition halls, The Quality Group is highlighting the strength of its portfolio and clearly positioning ESN and More Nutrition as distinct brand identities. The focus is not only on innovation and products, but above all on building a close connection with the community, fostering personal interaction, and creating a trade fair experience that goes far beyond the traditional setup.
About The Quality Group:
The Quality Group (TQG) is Germany’s market leader in sports nutrition and dietary supplements, building leading consumer brands in nutrition, lifestyle and wellness through ESN, More Nutrition, RAW Nutrition and BUM Energy. With largely in-house production, selected raw materials and state-of-the-art technologies, TQG combines the highest quality standards with innovative strength, agility and a strong omnichannel approach – from direct-to-consumer to retail. With an annual turnover of over €800 million in 2024 and more than 1,400 employees, the company develops products for health, performance and wellbeing, builds strong communities and is consistently driving its expansion forward.
About ESN:
ESN is the leading brand for performance-oriented sports nutrition in the DACH region and stands for the highest quality, scientifically backed formulas and distinctive taste. Made in Germany, ESN – as part of The Quality Group (TQG) – develops innovative protein and performance products that help athletes and active people achieve their individual goals – from muscle building and recovery to peak performance in competition. With a strong community, decades of expertise and an uncompromising commitment to excellence, ESN is setting new standards in the sports nutrition industry. Further information at: www.esn.com
About More Nutrition:
Founded in 2017, More Nutrition is Germany’s leading provider of healthy, low-sugar nutritional products and weight-loss supplements. With a wide range of low-calorie, protein- and fibre-rich foods, as well as high-quality supplements for health, wellness and beauty, we help you achieve a healthy body in which you feel good – sustainably and without sacrifice. Maximum quality, full flavour and easy integration into everyday life – More Nutrition aims to make nutrition smarter. With the Smart Swap, they help you make simple choices and make ‘better-for-you’ nutrition an uncomplicated and enjoyable experience. Find out more about More Nutrition at www.morenutrition.de
