October 20, 2025 Elmshorn/Hamburg
Fiber that’s fun: More FIZI launches the soda revolution With ten grams of plant-based fiber per can, FIZI bridges the gap between enjoyment and function
At a time when many people focus on reducing sugar and increasing protein while eating more consciously, fiber still receives too little attention. Yet it plays a crucial role in our health; it promotes digestion, provides satiety, supports a healthy gut microbiome, regulates blood sugar and cholesterol levels, and helps reduce the risk of common diseases like diabetes or cardiovascular disease. Despite these benefits, according to the German Nutrition Society (DGE), most people in Germany only reach about half of the recommended daily intake.
Especially in a hectic daily routine, it’s difficult to consume enough fiber. Who always has whole grain products, legumes, or large amounts of vegetables at home or on the go?
This is exactly where More Nutrition comes in with a real innovation: FIZI – Germany’s first fiber soda. The beverage combines the functionality of fiber with fresh taste, turning a health goal into an enjoyable experience.
Soda 2.0 – Taste without compromise
Germany loves soft drinks and pays a high price for it: over eight kilos of sugar per person per year come from sodas alone. At the same time, most people fall significantly short of the recommended fiber intake. With FIZI, there’s now an answer that doesn’t taste like deprivation, but like summer, fizz, and real refreshment. “Taste first” is the motto – because enjoyment is the prerequisite for changes in daily life to actually work. One can of FIZI delivers as much fiber as three apples or 400 grams of broccoli, putting an end to tasteless compromises.
From research to the can
FIZI is not a random product, but the result of two years of research and co-creation. Bettergy – now part of The Quality Group – created the scientific foundation for fiber-based beverages and plant-based sweetness. With the integration into TQG and further development in the Quality Lab, this became a soft drink that combines scientific innovation with uncompromisingly good taste. But what makes fiber so special? A look at the research shows its central role in our health. The German Nutrition Society (DGE) emphasizes that fiber contributes significantly to health: it promotes digestion and gut flora, provides satiety, and reduces the risk of cardiovascular disease, type 2 diabetes, obesity, high blood pressure, and certain cancers – thus increasing life expectancy and quality of life.
Voices from development
“We’re bringing together what consumers expect: real taste without sugar and fiber that doesn’t taste like a compromise. This isn’t a marketing trick, but the result of passionate development and uncompromising quality thinking,” says Nicolas Lother, CPO of The Quality Group.
André Volkmann, health scientist and founder of Bettergy, also emphasizes the importance of the collaboration: “Our research on fiber in beverages and plant-based sweetness meets More’s sensory excellence. This is how ideas from the lab become products that people really want to use daily.”
Available online now
FIZI is now available exclusively at morenutrition.de. Three flavors are launching: Orange, Lemon-Lime, and White Peach. Each 330 ml can is vegan, naturally flavored, and completely sugar-free. At a price of €1.99 (RRP), FIZI offers a real alternative to conventional soft drinks – and sets a new standard: more fiber, more refreshment, more taste.
