April 14, 2025 Elmhorn/Berlin
For maximum performance in the gym: RSG Group and ESN announce exclusive partnership
The Quality Group, known for its brands ESN (Elite Sports Nutrition) and More Nutrition, and the RSG Group, operator of the fitness studio chains McFIT, JOHN REED, and Gold’s Gym, announce an exclusive partnership. As of January 1, 2025, ESN will be present in RSG Group studios as a provider of protein products, dietary supplements, and beverages. The collaboration starts in Germany.
Strong cooperation with German market leader
In total, ESN products will first be available in 212 studios in Germany. Austria and Italy will follow. “With this strategic partnership, we are sending a clear signal for quality in the field of functional foods. The collaboration is a perfect fit, as both ESN and the RSG Group stand for passion and innovation in the fitness industry. Our members benefit from high-quality products that help them achieve their goals,” says Hagen Wingertszahn, Co-CEO of the RSG Group. “Our studios stand for a holistic fitness experience. With ESN as an exclusive partner, we can offer our members not only first-class training conditions but also targeted sports nutrition directly on site,” adds Sascha Linz, VP Sports & Fitness at the RSG Group. The cooperation will be accompanied by a targeted marketing strategy. In addition to social media campaigns and advertising in the studios, three major events are planned in RSG Group studios, among other things. Influencer campaigns and employee training will also support the partnership.
“Our heart beats for sports – that’s why we develop our products together with world-class athletes and their coaches to elevate performance to the next level. With the RSG Group, we bring this expertise directly to the community and create a space where the ESN spirit can be experienced. Here, members not only surpass themselves but also grow together towards their goals,” says Philipp Markmann, General Manager ESN.
New target groups, new impulses for the industry
The partnership provides new impetus for the sports nutrition category: “With this cooperation, we are making functional nutrition accessible to even more people – directly where they train and work on their goals. This makes sports nutrition more suitable for everyday life and reaches people who eat consciously and want to increase their performance – regardless of their fitness level,” explains Mary-Jo Slipek, CCO The Quality Group. The exclusive collaboration between ESN and the RSG Group marks a significant step for both companies and the industry as a whole – and promises a sustainable further development of the offerings in the studios.
About ESN
As the German market leader for sports nutrition, ESN has been the brand for high-performance sports since its founding in 2007. ESN offers a wide range of products for active athletes, such as protein powders, protein bars, and supplements, to support ambitious training goals and increase individual athletic performance. As an established brand with its own production in Germany, ESN offers only the highest quality food and supplements, Made for Athletes.
About the RSG Group
With more than 4.5 million members in its studios, the RSG Group is one of the world’s leading companies in the fitness sector. Founded in 1997 by Rainer Schaller – and still family-owned – the RSG Group has developed into an internationally active company. Including its franchisees, it employs 10,000 people at over 900 locations and is represented in more than 30 countries. The extensive and future-oriented portfolio comprises 10 innovative brands, including Gold’s Gym, McFIT, and the JOHN REED Family. The RSG Group constantly sets new standards, thus ensuring that it remains an essential part of its customers’ active daily lives.
